Romantic Coast浪漫海岸

The brand design of Romantic Coast always centers on the dual core positioning of leisure resort & seafood delicacies.With the original design aspiration of restoring the authentic romance of the coastline, conveying the laid-back resort aesthetics, and unlocking the original fresh flavor of seafood, the project goes through four major stages: research & deconstruction, positioning refinement, visual implementation and scenario integration.
It realizes the complete landing from brand concept to tangible presentation. The brand embraces the healing vibe of coastal vacation while highlighting the earthly charm of seafood cuisine, achieving dual empowerment of functionality and emotional appeal.